@Point of Care

Privacy Policy


Last updated: September 12, 2014

At Point of Care, LLC (“@Point of Care,” “we,” “us,” or “ours”) provide this privacy and security policy (“Privacy Policy”) because we know that you care about how your information is collected, used, shared and retained. This Privacy Policy applies only to information collected when you access our website http://atpointofcare.com (the ”Site”) or use the services that we make available via the Site from time to time (the “Services”). By visiting the Site or using the Services, you accept the terms of this Privacy Policy.

The Information We Collect. @Point of Care collects the following types of information via the Site directly and indirectly through our third party service providers (“Service Providers”).

Personal Information. Personal Information means any information that may be used to identify a natural person. Generally, you may visit and browse the Site without revealing any of your Personal Information. When you use the Services, you may be required to provide Personal Information. Personal Information for purposes of this Privacy Policy will not include data in the subscriber database.

Non-Personal Information. We may collect your IP address, Internet service provider, browser type and language, referring and exit pages and URLs, date and time, amount of time spent on particular pages, sections of the Site visited, number of links you click while on the Site, search terms, operating system, website traffic and related statistics, keywords and/or other data.

Cookies and Other Tracking Technologies.  When you visit the Site, cookies or other tracking technologies may be placed on your computers or mobile devices. A cookie is a small amount of information that a web server sends to your browser that stores Non-Personal Information about your account, preferences and use of the Site and Services. Cookies allow us to recognize you when you return to the Site and track and target your interests in order to provide a customized experience. They also help us to detect certain kinds of fraud. We use cookies to store preferences, record session information, record user-specific information on what pages are accessed or visited, alert you to new areas of the Site, or customize web page content, services and advertisements based on browser type or other information that the tracking technologies provide. “Session” cookies are temporary cookies used for various reasons, such as managing page views and your shopping cart. Typically, your browser will erase session cookies once you exit the browser. “Persistent” cookies are more permanent cookies that are stored on your computer or mobile device after you exit the browser. Persistent cookies allow us to retrieve certain information that you have previously provided to us (for example, your user ID if you ask to be remembered). The Site may use both session and persistent cookies. The Site may also use “tracer tags,” which are tiny graphic images placed on Site pages or in our e-mails that allow us to determine whether you have performed certain actions. When you access these pages or open e-mail messages, the tags generate a notice of that action to us or our Service Providers. These tools allow us to measure response to our communications and improve our web pages and promotions. You may manage, block or delete cookies and other tracking technologies by adjusting your browser’s security and privacy settings but, if you do so, you may not be able to use particular features of the Site or the Services.

How We Use Your Information. We may use your Personal Information in a manner that is consistent with this Privacy Policy. If you provide Personal Information for a certain reason, we may use such Personal Information in connection with the reason it was provided. For instance, we may use Personal Information to administer, improve and provide access to the Site and the Services; respond to inquiries; or communicate with you by email, telephone or regular mail regarding news updates, special promotional offers, our products and services, or other information which may be of interest to you. If you later wish to opt out of receiving such promotional communications from us at any time, simply follow the “Opt-Out” instructions.

Aggregated Personal Information. We may analyze your Personal Information in aggregate form, which does not identify you personally. We may share this aggregate data with our affiliates, agents, advertisers, manufacturers and business partners. We may also disclose aggregated user statistics in order to describe our services to current and prospective business partners and to other third parties for other lawful purposes.

Sharing Your Information.  @Point of Care may share your Personal Information and Non-Personal Information with third parties without notice to you under certain circumstances including:

  • Service Providers. When we engage a Service Provider to perform certain business-related functions, we only provide them with the information that they need to perform their specific function. We may also share your information with any of our parent companies, subsidiaries, or other companies under common control with us.
  • Legal Requirements.  We may disclose your information if required to do so by law, or in the good faith belief that such action or disclosure is necessary or appropriate (i) to operate the Site, (ii) comply with any legal obligation, report unlawful activity, cooperate with law enforcement, or protect against legal liability, (iii) protect and defend our rights, property, personnel, suppliers, sponsors, agents or licensors, or (iv) protect the personal safety of users of the Site or the public.
  • Business Transfers.  We may share your information with business partners, or buy or sell businesses or assets. In the event of a corporate sale, asset sale, merger, reorganization, dissolution or similar event, Personal Information, and Non-Personal Information may be part of the assets that are transferred.
  • Aggregated Information. We may aggregate Personal Information and Non-Personal Information and provide it to our existing or potential business partners, sponsors, advertisers or other third parties, in response to a government request, or to other third parties for lawful purposes.
  • @Point of Care may disclose Personal Information to third party marketers (who may combine such Personal Information with their own records, and records available from other sources), for their own direct marketing purposes, and the direct marketing purposes of other third party marketers. If you wish to opt-out of sharing your Personal Information with third party marketers for their own and third party direct marketing purposes, please send an email with your name and address to optout@atpointofcare.com.

Advertising. @Point of Care may, directly or indirectly through Service Providers, serve personalized advertisements when you visit the Site. @Point of Care and Service Providers may use Personal Information and Non-Personal Information collected during your visits to the Site to select advertisements, perform, or have performed, cookie synchs, and otherwise combine and compare your information with other databases for @Point of Care’s commercial purposes. You may opt out of the tailoring of advertising based on information we collect. To learn more about the use of this information, or to choose not to have this information used by our third-party advertising partners by opting out, please visit the Network Advertising Initiative by clicking http://www.networkadvertising.org/managing/opt_out.asp

Email Opt-Out. @Point of Care offers you control over your privacy preferences regarding email. You may update these preferences at any time. Please allow sufficient time for your preferences to be processed. You may opt out of receiving promotional emails from us when registering for an account by unchecking the box that asks whether you would like to receive email updates about our new features, services and special offers.

  • You may unsubscribe from receiving promotional e-mails of certain types (or a company wide unsubscribe) at any time. Click here to unsubscribe now: unsubscribe@atpointofcare.com. Please pay careful attention to the various options for unsubscribing from our promotional e-mails. You may have the option to unsubscribe from one or more special interest e-mail lists or unsubscribe from all promotional e-mails from us.
  • When you receive a promotional e-mail from @Point of Care, it will contain a link that allows you to unsubscribe. If you decide to use this opt-out link, you will no longer receive special offers, valuable coupons, new product introductions and informational health and wellness newsletters from @Point of Care; however, you will continue to receive non-promotional e-mails from us, such as order confirmations.

Security. @Point of Care takes reasonable precautions to safeguard your Personal Information against unauthorized access or disclosure including Secure Sockets Layer (SSL) encryption. Unfortunately, no data transmission over the Internet or stored on a server can be guaranteed to be 100% secure. As a result, we cannot guarantee or warrant the security of any information you disclose or transmit to us online, and @Point of Care is not responsible for the theft, destruction, or inadvertent disclosure of your Personal Information.

Accessing and Correcting Personal Information. You can access and correct your Personal Information by logging into your account and accessing the “My Account” section of the Site. If you wish to cancel your account, please send us an email at cancel@atpointofcare.com. We may retain your Personal Information and Non-Personal Information indefinitely after termination of your account for use in compliance with this Privacy Policy.

Children.  The Site is not intended for use by children under the age of 13. @Point of Care does not knowingly collect or use any Personal Information from such children. If you are under the age of 13, do not submit any information to this Site. If we learn that we collected Personal Information from children under the age of 13, we will take steps to delete that information as soon as possible.

Changes to Privacy Policy. @Point of Care may, in its sole discretion, change this Privacy Policy from time to time without prior notice. We will notify you of any material changes to this Privacy Policy by changing the “Last Updated” date at the top of this Privacy Policy. If you visit the Site or use the Services after a change to this Privacy Policy is posted on the Site, you will be bound by such change. Please refer back to this Privacy Policy on a regular basis. If you object to any of the terms in a revised Privacy Policy, you have the right to cease using the Site and the Services. If you have questions about this Privacy Policy, or believe that @Point of Care has acted inconsistently with this Privacy Policy, please Contact Us.

Privacy Practices of Third Parties. The Site may contain links to third party websites, products, and services. These third party websites may place cookies or other tracking technologies on your computer or personal device. Information collected by these third party websites is governed by their privacy practices and is not subject to this Privacy Policy. We are not responsible for how these third party websites collect, use, disclose, distribute, or maintain Personal and Non-Personal Information. If you visit a third party website linked from the Site, you do so at your own risk. We encourage you to learn about the privacy practices of those third parties prior to providing them with an information or taking advantage of an offer or promotion. @Point of Care expressly disclaims any and all liability for the actions of third parties, including but without limitation to actions relating to the use and/or disclosure of Personal Information by third parties.

Governing Law. This Privacy Policy and the privacy practices of @Point of Care will be subject exclusively to the laws of the State of New Jersey, United States.

Important Notices to Non-U.S. Residents. The Site, and the Services are operated in the United States.  If you are located outside of the United States, please be aware that any information you provide to us will be transferred to the United States.  By providing us with any information through the Site, or the Services, you consent to this transfer. 

Contact Us. If you have any questions regarding this Privacy Policy or our privacy practices, you may email us at: info@atpointofcare.com with “PRIVACY POLICY” in the subject line, or send us a letter addressed to:

At Point of Care, LLC
290 W. Mt. Pleasant Avenue
Suite 2350
Livingston, NJ 07039